A fast paced, three-day course—targeted specifically at people who aren’t experienced designers—to give you the essential, practical knowledge you need to design a great user experience.
Learn a user-centered, scenario-based design process to make good design decisions quickly and confidently.
Learn what “intuitive” really means, so that you can make your product easier to understand and use.
Learn the secret to simplicity, to address the biggest challenge most inexperienced designers have.
Learn how to evaluate a UI, including usability testing where you plan, design, and perform a usability test to better understand how people really use your product.
Course includes a workshop where you can apply what you learned directly to your app or site.
This three-day course—targeted specifically at software professionals who aren’t experienced designers—will give you the practical essentials to make good design decisions quickly and confidently to create designs that are intuitive, simple, and delightful:
Taking UX Design Essentials will give the essential, practical knowledge you need to make solid decisions quickly and confidently to create great user experiences—while avoiding the arcane stuff you don’t care about. If you have ever wondered why customers struggle to use your product, this course is for you. While the material is technology independent, all the exercises involve a mobile app. Includes 30 hands-on design exercises.
Prefer an onsite workshop to train your entire team? Be sure to check UX Design Essentials Workshop.
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Course cost is $1800, with an “early bird” discount of $200 if registered and paid 45 days before the class.
|Washington DC January 20 – 22, 2015||Register|
|Atlanta, GA February 18 – 20, 2015||Register|
|Chicago, IL February 23 – 25, 2015||Register|
|New York, NY March 9 – 11, 2015||Register|
|Durham, NC March 16 – 18, 2015||Register|
|San Francisco, CA April 1 – 3, 2015||Register|
|Redmond, WA April 6 – 8, 2015||Register|
|Austin, TX May 4 – 6, 2015||Register|
|Montreal, Quebec June 1 – 3, 2015||Register|
|Burlington, VT June 15 – 17, 2015||Register|
|London, UK July tbd, 2015||Register|
We offer a 45% discount to registered students and a 25% discount to 501(c)(3) non-profit organizations. Please contact us if you would like to have User Experience Design Essentials presented somewhere else.
Our ultimate goal is to help you make better design decisions more quickly and confidently, and help you lead your team in the right direction. While most people believe that UX design is a personal, subjective art, we believe it is ultimately a principled form of human communication. Focusing on effective communication eliminates much of the subjectivity and personal opinion, along with reducing the need for user research and user testing.
While there is no one right way to learn how to design a great user experience, here’s our approach:
Top goals: Learn an efficient, user-centered design process to help you make good design decisions quickly and confidently. Learn how to make designs that are intuitive, simple, delightful, and easy to navigate. Learn effective design teamwork and how to give and receive effective feedback.
Design process, avoiding the classic mistakes: Understand why smart people who are masters of technology create poor UI designs. Learn to avoid the classic mistakes that everyone tends to make. Having a clear understanding of why design goals are important and when they are worth the investment.
Effective communication: Many design decisions ultimately boil down to communicating to your target users effectively. This is true for both interaction and visual design. The heart of the course is learning how to use the language UI to communicate to users in a way that’s concise, natural, and intuitive.
Users are people: We are interacting with people not robots, so it’s important to understand the human emotion and perception side of UX design. Issues like value, simplicity, personality, delight, trust, and performance must be part of the design equation. Many inexperienced designers overlook these important issues, and design purely from the mechanical point of view.
Software teams are people too: The design process is a human, and therefore political process. Learn how your team’s culture determines what actually gets done. To impact design, you must make sure your effort matches your team’s culture. Learn the different team UX cultures and what they require to affect change.
Practical: UX design is a practice, not a subjective art. UX design isn’t hard if you use the right tool for the job. You can do this! You will learn practical techniques that you can actually use on your project. And you’ll get straight answers to your questions. (So no, it doesn’t depend!)
Audience: Software professionals who are inexperienced with UI design. None of our courses require any prior design training or experience, and we strive to achieve the above goals without getting too wonky. (If you can’t use it in practice, we don’t discuss it!)
While there are similar UX design courses, none of them take this same approach. See for yourself:
$1800 per person, with a $200 “early bird” discount if registered and paid 45 days before the class.
All course material created and presented by Everett McKay.
All sessions are limited to a maximum of 20 participants.
Full payment is required at registration. You may cancel 30 days before the class and receive a full refund. After that, there is a $200 cancelation fee. You may change your registration to a different location at any time without penalty.
All participants receive a bound copy of the course materials for their personal use. All participants who complete the class will receive a certificate of completion.
For more information and availability, please contact firstname.lastname@example.org.
UX Design Essentials exceeded my expectations. As a result of this class, I feel that I have a much better understanding of the importance of employing good design principles. I learned that you can quickly assess a design by listening to someone explain its purpose to determine what’s needed or not. The emphasis on scenario-based design and always thinking about how and why users perform tasks is upper-most in my mind. I loved the “learn by doing” approach and found the exercises an effective means of learning the design principles taught in the class. I would highly recommend this class to anyone who wants to learn how to improve their designs.
I recommended host a UX Design Essentials Workshop to my boss.
This training was excellent!
I found UX Design Essentials to be very helpful in my day to day work. I highly recommend this training to anyone who wants to understand UX/UI and why it’s really important to design your product for your users and not for yourself.
Coventry Health Care
I can’t say enough to recommend Everett McKay’s UX Design Essentials course for anyone that wants to learn more about what makes a user interface “delightful.” The course is an informative blend of practical, boots-on-the-ground advice you can apply to your website right now interwoven with engaging stories and anecdotes about the successes and failures Everett has encountered throughout his career. There are also some great philosophical insights about the art of design and what makes one product succeed where another product fails.
The course material is well organized and structured in a sensible progression that leads you through team exercises so you can practice the techniques you’re learning. Even a design veteran will discover new, useful tools to add to their design toolbox.
I have always wanted a book that was focused as sharply and as astutely on this topic, and now I have Everett’s incredible course (and his PowerPoint deck!) to guide me. It was the best three days of training I’ve ever experienced, hands down.
I just completed Everett McKay’s UX Design Essentials course and I highly recommend it! Everett’s knowledge and passion for UX kept the class engaging and energized. I am a Visual Designer but the course is appropriate for all disciplines on a UX team. Everett shows how to orchestrate design and information for a great UX solution. It’s practical knowledge and guidelines for User Experience professionals. Well worth it!