• Lean-er UX Workshop

    Your design team is trying to do its best work in an increasingly agile world. Lean UX offers solutions, but they are mostly unproven—especially for large, distributed teams. You need practical solutions—that your manager will actually let you use.

  • Building the right product

    Learn how to build the right product by delivering clear value to your users. Learn practical evidence-based design by identifying critical hypotheses and validating them with experiments (which may not be an MVP) and meaningful metrics.

  • Great UX,minimizing waste

    Learn an effective, lean design process, and how to use a decision making framework to make better decisions more quickly and confidently. Learn ways to build confidence in your decisions and better communicate them.

  • More effective teamwork

    Learn how you ship your team’s culture, which ultimately determines everything. Prevent “design by committee” with the right team roles and responsibilities. Get your team on board with effective design reviews and evaluations.

  • Imagine no religion

    “Lean-er” UX is not beholden to any established practices or even the Lean Startup, so everything is challenged and nothing is taken for granted. If it’s effective and efficient in practice, it’s in—otherwise it is out.

  • Learn by doing

    Best of all, “learn by doing” by applying what you learn directly by designing a simple mobile app.

October special

Free design review Hold an onsite Lean-er UX workshop in October or November and get a free two-hour design review.

Many UX teams struggle to do their best work in an increasingly agile world. Lean UX offers solutions, but they are radically different from what most UX teams are used to, with different processes, deliverables, roles and responsibilities, and unpredictable scheduling. Lean UX techniques are mostly unproven—especially for large, distributed teams. If you have tried to make your team leaner but your manager won’t let you or the techniques you tried didn’t work, this workshop is for you.

The goals of Lean UX are to develop products that our customers actually want, make better decisions while minimizing waste, and get teams to work more effectively. “Lean-er” UX achieves these same goals using proven tools, techniques, and team roles than lean UX.

Learn Lean-er UX design “by doing” in this fast paced, three-day onsite team-based workshop. The workshop is structured around the three goals of lean UX to build a simple mobile app. It assumes that you need to make the best decisions you can and validate the critical hypotheses, but with little time and minimal user research. In the end, you will have a strong understanding of how to make better design decisions quickly and confidently—in less than ideal circumstances—and how to get your team on board.

Day 1 (8:30 am – 5:00 pm)

Part 1: UX design challenges in an agile world

  • Challenges with classic user-centered design and agile UX
  • Lean UX goals
  • Traditional lean UX and its problems
  • Introducing Lean-er UX

Part 2: Lean-er UX Goal 1: Building the right product

  • The problem: We build products our customers don’t want—and take way too long to do it
  • Traditional lean UX vs. Lean-er UX solutions
Why we get it wrong
  • Why is UX design so hard?
  • “Don’t design like a programmer” and mechanical usability
  • The need for evidence-based design
Vision, value, and hypotheses
  • Defining the product vision
  • Defining the product value proposition
  • Identifying critical hypotheses, minimizing risk
Research and metrics
  • Validating through user research
  • Doing user research when you can’t do user research
  • Why talking to customers is really hard, and conducting meaningful experiments is harder
  • Meaningful metrics, meaningful KPIs
MVPs, experiments, and testing
  • What exactly is an MVP?
  • Validating and testing with MVPs vs. experiments
  • Getting the order right: Build, measure, learn vs. Learn, measure, build
  • Testing hypotheses
  • Usability studies
  • Effective A/B testing

Day 2 (8:30 am – 5:00 pm)

Part 3: Lean-er UX Goal 2: Great UX, while minimizing waste

  • The problem: Making good decisions, quickly and confidently, and getting team on board
  • Traditional lean UX vs. Lean-er UX solutions
  • Getting back to basics
Design process
  • The benefits of a defined process
  • Building a shared vision
  • Staying agile with small, focused releases
  • Goals, tasks, problems, themes for focus
  • The real enemy: feature- and requirements-based design
Decision making frameworks
  • The need for a decision making framework
  • Challenging GOOB: We know more than we think
  • Effective scenarios
  • Effective personas
  • Software branding, and its relevance to lean
  • Design principles and guidelines, style guides
  • Intuitive UI principles
  • Making it simple
Building confidence and effective communication
  • Building confidence—design is choice
  • Brainstorming and ideation
  • Effective sketching and prototyping
  • Effective communication and design specs

Part 4: Integrating Lean-er UX with Agile

  • The problem: Design is planning and discovery, agile is execution and delivery
  • Traditional lean UX vs. Lean-er UX solutions
  • The Agile Manifesto
  • Summary of Scrum and Agile UX
  • Discovery vs. delivery
  • Agile UX survey results
  • Agile + traditional lean = Poorly designed MVPs developed on schedule

Day 3 (8:30 am – 5:00 pm)

Part 5: Putting it all together: Design your app using Lean-er UX

  • Design your app!

Part 6: Lean-er UX Goal 3: More effective teamwork

  • The problem: Culture, ownership, persuasive design, design reviews, and dealing with management
  • Traditional lean UX vs. Lean-er UX solutions
Team culture, roles, responsibilities
  • You ship your culture
  • What team culture do you have really?—the culture quiz
  • Team roles and responsibilities
  • Being a UX team of one, especially in a startup
  • Design decision owners vs. design by committee
  • Ownership, influence, participation, and trust
Persuasive design
  • Persuasive design
  • Getting the execs on board—really
  • Cost justifying usability
  • But my boss won’t let me!—getting the boss on board
  • Getting your devs and stakeholders on board
  • Effective heuristic evaluations
  • Effective design reviews
  • Design review rules
  • But I hate that shade of blue!—a script for dealing with nitpickers
  • Raising your team’s game through UX design training

Motivation

UX design has always been challenging, but with modern, agile teams it is becoming even more so. Nobody has time for planning, and traditional research-based user-centered design is impractical. Lean UX sounds like a promising solution for UX designers in an agile world. Many UX teams want to be leaner, but struggle to do so. As a modern UX designer, no doubt you are under pressure to become more agile and more lean.

Challenges with Traditional Lean

Traditional lean UX (as defined by Jeff Gothelf and, indirectly, Eric Ries) presents interesting solutions, but depends upon largely unproven techniques. Fundamental challenges abound: What exactly is an MVP? (Can anything be an MVP?) What hypotheses do you really need to test? (All of them?) How do you tell meaningful tests with meaningful metrics from misleading ones? (Meaningful tests are extremely hard to do.) How do you prevent “shared understanding” from becoming “design by committee”? (Design by committee happens for a reason: it’s safe and comfortable.) How do you get developers on board? (Coders want to code.) How do you ship “outcomes” on schedule? (And what are outcomes exactly?) How involved do your customers want to be in the design process? How do you get your team to really learn (and pivot) rather than just crank out an MVP? (Way easier said than done!)

More importantly: Does Lean UX even work in practice? There are no traditional UX roles—everybody is a designer and designers essentially act as facilitators. There are no traditional specs or design deliverables, so how does it scale to the enterprise or for legacy products? In practice, Lean UX is often a rationalization for poorly designed MVPs that fail to deliver the promised benefits.

Will your boss approve traditional Lean UX—and the cultural and process changes required to make it work? Our bet: probably not! Most “Lean UX” teams are only pretending.

Lean-er UX Solutions

The goals of Lean UX are to develop products that our customers actually want, make better decisions while minimizing waste, and get teams to work more effectively. Lean-er UX achieves these goals using proven tools, techniques, and team roles.

It’s not about radically new solutions, but using proven techniques more effectively. UX designers are going to design, researchers are going to research, developers are going to code. There is plenty of room to be more effective. And you can still use specs! (Just more effective ones.)

Lean-er UX Workshop was very informative and eye-opening. I enjoyed it to the bitter end! There are a number of principles and thought patterns that I will definitely use in the future. Thank you for sharing your knowledge!

Patrick de Nobrega, Graphic Designer
Derivco

Taking Lean-er UX Workshop was very beneficial. I have gained much more insight about lean than before. Of all the UX workshops I have attended, this has been one of the most useful as well as interactive UX workshops. Thank you very much!

Ernesto Joseph, Senior Mobile and Website Design Specialist
Digital Outsource Services

Lean-er UX Workshop is a new perspective on agile and Lean UX. It challenges the way I think of agile. The presentation was absorbing, engaging, and highly informative. The tasks reinforced the concepts discussed in a practical and meaningful way.

Jonty Jedeikin, Developer
Tranzact Software

The Lean-er UX Workshop presented an interesting perspective on UX and techniques to facilitate the process. Learned alot on Lean-er UX. Really enjoyed the interactive sessions! Awesome workshop!

Mohammed H, Senior BA

Lean-er UX Workshop was value-packed, with clear ideas and mechanisms for implementation. The workshop was well-designed, with excellent time-keeping to achieve its goals and sufficiently realized with practical, hands-on exercises to help you understand the material. Thank you for a really useful workshop to help achieve the goals of lean with a realistic process!

Lara Pietersen, Senior UX Analyst
Mirum Agency

The Lean-er UX Workshop gave a much better and more achievable methodology of integrating into real-life projects and being successful with strategy and metrics.

Marli Ritter, UX Lead
BNRY

I found the Lean-er UX Workshop to be insightful, practical, and extremely good at addressing the corporate template of approaching products and their design with a flawed, preconceived list of features. It truly helps you to realize how to better draw value from discussing, planning, and designing products that work in a relevant way.

Ulrich Schroeder, Senior UI/UX Designer
24.com

Too often we rely on the conventional wisdom of others without question. Our industry is based on validation and doing what works. Clients demand Lean but rarely understand the implications.
After taking the Lean-er UX Workshop, you’ll see that it’s OK to call out what doesn’t work about your process. Lean-er UX puts the “rapid” into rapid prototyping. Everett’s Law of Agile “Potentially shippable code is never thrown away” really resonates with me. Thanks! It was a really great workshop.

Daran Mayhew-Ferreira, UX Consultant
EOH MC Solutions

Loved it! I really enjoyed the Lean-er UX Workshop. I found it really insightful and will definitely take alot of what I learned to my projects. Thank you!

Justin Evans, Lead User Experience & Design Consultant
EOH Microsoft Coastal

I found the Lean-er UX Workshop to be very valuable as a developer trying to transition into a more design-focused role. Was interested in knowing how to apply development tactics into a design sprint, and how to present or sell ideas and designs without having a functional product.
I have attended Everett’s talks in the past and always walk away feeling more empowered.

Darko Arnautovic, Senior Software Engineer
Entelect

The Lean-er UX Workshop was interactive and it challenges normal design conventions with impressive and innovative results. The team exercises were fun too!

Kirsty Nater

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