• By Everett McKay on November 30th, 2010
  • Getting from good UX to great UX

Courageous Design

On November 6, 2010, I gave the Keynote at Design Camp Boston/New England UX entitled Courageous Design: Why great design requires intelligent risks.

Here’s a synopsis:

While you can design a good user experience by playing it safe, creating a great design often requires the courage to take intelligent risks. In this keynote, Everett McKay explores courageous design and how courage affects making decisions through consensus and the use of data, asking questions in UI, simplicity, software personality, and, most importantly, team culture. As Everett says, “You can measure the greatness of a user experience by the courage required to design it.”

Here’s a rerecording of the Keynote:

I redid the recording to improve the quality, but you can watch the original live presentation if you prefer. And here’s a link to the Courageous Design slide deck.

While I felt good about the Keynote and received a lot of generous, supportive feedback afterward, I felt great about it after seeing Casey McKinnon’s Building a User-Centric Company because it could have easily been retitled “FreshBooks: Why everything Everett just said really does work.” Loved it! If you didn’t see Casey’s presentation, I strongly recommend taking a look.

I’m definitely interested in giving this presentations (or variations) at companies and other conferences. If you are interested, please contact me.


Leave a Comment / What do you think?

One Response

  • Michael Carr - December 6, 2010 at 5:45 pm #
  • Bravo! Thank you for this! I am a creative web designer and have been really pushing for a better understanding in UI/UX design. I love the idea of taking risks to achieve great design. You did a great job with this! I really enjoy your site.


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